Natasha J. Ball

Your style blends Nashville western with a Jersey edge. If your aesthetic were a piece of art, how would you describe it?

Probably denim, turquoise, and a little sparkle, with some chaos thrown in. I love feminine pieces, but I also love an outfit with attitude. I’m the girl who wears cowboy boots almost everywhere and is probably a little overdressed. That’s where the Jersey comes in.

You spent four years in Tennessee before returning to New Jersey. How did living in Nashville shape the way you see color, texture and storytelling in fashion?

Living in Tennessee let me fully lean into a side of my style I’d always loved. I got so much more comfortable in the boots, the hats, and the fringe! I also started noticing how much the little details can change a look, especially turquoise jewelry or a really good pair of boots. When I moved back to Jersey, I didn’t want to leave that part of myself behind.

Being so close to NYC puts you near some of the biggest creative scenes in the world. How does the city’s energy show up in the way you style western looks?

It makes me a little more daring. I love taking a western piece and wearing it somewhere you wouldn’t expect. Being back in Jersey doesn’t mean I have to put the western side of my closet away.

Walk us through your creative process. When you build a look or plan content, where does the inspiration start?

Usually, I find one piece I’m obsessed with and build around it. Sometimes it’s the boots, sometimes it’s a top, and sometimes I’ve pictured an entire outfit before I even own the pieces. I’ll try things on, change my mind a few times, and go with what feels right. For content, I think about what I’d want to watch myself. A getting-ready video, an outfit idea, or an honest look at my day always feels the most natural.

The Comfy Cowgirl Loungewear is your own line. What was it like moving from wearing and styling other brands to designing something that’s entirely yours?

It’s a completely different feeling when your own name and ideas are behind something. I’ve spent years sharing clothes I love, so creating something of my own has been really personal. As a mom, I have plenty of days where I just want to be comfortable, but I still want to feel cute. That’s what I wanted The Comfy Cowgirl to be: something I’d actually reach for while taking care of my son, running errands, or just hanging out at home.

You’re expanding into beauty alongside fashion. How do you translate the cowgirl aesthetic into makeup and hair?

I’m definitely a glam girl. Give me a good lash, bronzed skin, a nude lip, and big hair. Even when my outfit is casual, doing my hair and makeup makes me feel put together. And I’m always thinking about how my hair is going to look under the hat!

Western style has gone fully mainstream. What do you think gets lost when a trend goes viral, and how do you keep yours authentic?

Sometimes everyone ends up wearing the exact same outfit, and you lose sight of each person’s individual taste. I love that more people are having fun with western style, but for me, these are clothes I’ve loved and worn for years. I know what I feel good in, and I’ll keep wearing it long after the trend moves on.

You’ve partnered with brands like Boot Barn, Idyllwild and Hey Dude. Which collaboration felt the most like a true creative partnership, and why?

Boot Barn, because it’s such a natural fit for me. When I’m excited about the clothes and can instantly picture how I’d wear them, the content comes so much easier. I want anyone watching to think, “That is something Natasha would actually wear.” That matters a lot to me when I partner with a brand.

Rapid fire: one boot, one hat, and one song that defines your style right now?

A tall cowboy boot that turns heads, a felt hat, and “Here for the Party” by Gretchen Wilson. That feels about right.

What story do you want your work to tell five years from now, and does it end in Nashville?

I hope I can look back and feel proud that I kept going, especially during the times when life felt overwhelming. I want my son to grow up watching his mom work hard and chase the things she cares about. I’d love to see The Comfy Cowgirl keep growing and to keep finding opportunities that excite me. As for Nashville, I love it, but I’ve learned that life doesn’t always follow the plan. I’m leaving some room to see what happens.