Julia McCallum

What aspects of your cultural background and family legacy have shaped the way you see yourself as an artist and model today?

My family’s history in the entertainment industry has shaped me more than I ever realized growing up. Seeing the impact my grandparents had on film and television gave me an early understanding of what dedication to a craft looks like. Their careers weren’t just about fame — they were about work ethic, storytelling, and showing up consistently. That grounded sense of artistry is something I carry with me every time I step in front of a camera.

How do you balance honoring such a well-known lineage while carving out a creative identity that truly feels like your own?

I’ve realized that honoring my family’s legacy isn’t about replicating their path, but about carrying forward the same work ethic, discipline, and respect for the craft. At the same time, I’m very intentional about shaping a direction that feels authentically my own.

Your work spans commercial, beauty, and lifestyle storytelling. In what space do you feel the most creatively free, and why?

I’m most creatively free in lifestyle storytelling because it blends who I am with the work. It feels the most personal, expressive, and true to me.

You’ve become the national face of a major brand like In-N-Out. How has that level of visibility influenced your sense of responsibility within the industry?

Having that level of visibility made me realize how many people — especially younger girls — pay attention to what I’m doing. It pushed me to be more mindful about the image I project, how I treat people on set, and the kind of example I want to set. It reminded me that modeling isn’t just about photos; it’s about professionalism, character, and the impression you leave on every team you work with.

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That level of visibility made me realize how many eyes are on me, especially from younger girls. It’s made me more conscious of the example I’m setting — how I treat people, how I carry myself, and the values I represent. I want to show that you can succeed in modeling while staying healthy, grounded, and encouraging, rather than feeding into the toxic behaviors the industry has been known for.

Fitness and personal discipline seem to be central to your journey. How do these practices impact your creative process and your long-term goals?

For me, fitness is ultimately about longevity. It keeps me centered and resilient in an industry that demands long days, emotional range, and a consistent presence. Personal discipline guides the way I move through my work and my life — it’s how I stay aligned with my goals. That discipline is why I show up on set focused, energized, and emotionally present. Prioritizing my health keeps me creative, dependable, and performing at my best.

Modeling is evolving quickly. What does beauty and self-image mean to you in the modern landscape of the industry?

To me, beauty in today’s industry is all about relatability. People want to see someone who feels human, not untouchable. And the modern standard is shifting toward a more honest and relatable version of beauty.

You’ve collaborated with brands ranging from Walmart to Herbalife. What have these experiences taught you about the business side of modeling and creative work?

Working with major brands has taught me that modeling is truly a business. Great photos come from excellent teamwork, and that requires clarity, communication, and aligned expectations. It has also taught me to advocate for myself, understand value, negotiate properly, and operate as both an artist and a businesswoman.

As you work toward making modeling your full-time career, what feels like the most important mindset you’ve had to develop?

The biggest mindset I’ve had to develop is discipline. Showing up every day, staying prepared, and constantly putting in the work is what makes this career sustainable. I’ve also learned not to take rejection personally — it’s often simply about the brand’s vision in that moment, not about you. Staying disciplined, consistent, and emotionally steady has been the key to growing in this industry.

How do you navigate the tension between commercial success and personal artistic expression?

For me, commercial success and artistic expression can coexist. Commercial shoots teach me discipline and adaptability, while my personal creative work lets me explore emotion, storytelling, and movement in ways that feel more intimate. Both sides make me a stronger model.

If you imagine your career ten years from now, what kind of impact do you hope your visual identity and storytelling will have on the next generation of artists?

My hope is that my creative voice inspires young girls and boys to chase what they love. I want them to see that you can build a strong career by combining discipline, creativity, and a clear sense of self. If my work gives them the inspiration to dream bigger, that’s the impact I want to make.